Digital farm-to-fork medicine reports for production animals.

One purpose and only one, - digitalization

Pharma Score App has one purpose – and one alone To digitize farm to fork medicine reports for all production animals – in Denmark and internationally.

Ease of use and rewarding the farmer

All statutory reporting is aggregated into one App and data is recorded with a max. 5 clicks per medication and usability goes across all dimensions of the crew, such as:

  • Barns and sty’s
  • Users and languages
  • Individual and flock medication, to name but a few

As the farmer is the first and most important link of the data value chain, he is rewarded for his data, which also leads to obvious benefits, such as:

  • Valid data and increased value for subsequent links in the production chain (abattoir, retail stores etc.)

  • Increased loyalty between the farmer and the abattoir

  • Renewed insight re. production and herd conditions

Benchmarking and best practice

With digitization, scaling up of knowledge and insight will be provided and become available for all stakeholders in the value chain, including, for example:

  • Disease and treatment courses

  • Geographical and herd conditions

  • Blending and analysis of data among the stakeholders

Control and competitive Advantage

With improved control options, the abattoir has new possibilities for exploiting:

  • Transparency and traceability

  • Full digital documentation

The competitive advantages thus obtained will include:

  • New certification and labeling with consequent

  • Differentiation and increased value of the traditional stable pig

Food safety and transparency

Consumers demand Products “free from” and consider labeling and certification as evidence of compliance with given rules

Transparency and traceability increases confidence in production standards and reduce fears of poor quality and drug residues in meat products

The consumer is willing to pay

Despite a highly price-sensitive market worldwide consumers are concerned in regards to food safety hence willing to pay for the added value that digital medicine registration provides. In particular, the overseas markets in Asia and North America have shown great interest in “premium” meat products from Denmark.

Farmer

It is in the barns, – on the farm the drug consumption of the herd is recorded and digitized. Thus, it is the farmer’s work and medicine data records that creates the added value, – on farm and in the following links of the livestock production and supply chain. Value created by digital documentation in regards to:

  • Usability, Simplicity and Best Practice
  • Benchmarking and Scalability
  • Identification of new knowledge and insights
  • Compliance and control

Hence, the farmer must be rewarded for this important digitization and transformation of knowledge.

Abattoir

Based on the farmer’s data, the slaughterhouse will now be able to document the control and enforcement of Code-of-Conduct on a novel and fully digitized basis. Thus, a unique digital farm-to-fork traceability and transparency can be provided, which will be “second-to-none” at the global food market.

The labeling and certification that can be built on the basis of digital documentation will enable a differentiation of the meat-products and thus have a significant competitive edge in regards to branding and marketing, especially on the high value overseas Markets in Asia and North America.

Abattoir

Based on the farmer’s data, the slaughterhouse will now be able to document the control and enforcement of Code-of-Conduct on a novel and fully digitized basis. Thus, a unique digital farm-to-fork traceability and transparency can be provided, which will be “second-to-none” at the global food market.

The labeling and certification that can be built on the basis of digital documentation will enable a differentiation of the meat-products and thus have a significant competitive edge in regards to branding and marketing, especially on the high value overseas Markets in Asia and North America.

Consumer

In recent years, consumers worldwide have shown a clear and growing interest in food safety and quality. One of the key issues in this trend has been the concept of “free from”, which has been seen as the metaphor for the “clean”, “pure” and “healthy”. Together with animal welfare and sustainability, these trends have been at the top of the global consumer-awareness.

In regards to veterinary medicine consumption and accounting, a key issue has been that the medicine records have been – and still is – analogue and on paper. The result is that the labeling of meat, in Denmark as well as internationally, for more than 95%, is based on self-certification, random samples at the slaughterhouse and compliance with various sets of code-of-conduct rules.

Hence, there is a total lack of digital traceability and transparency, with the result that the global consumer lacks a transparent labeling and trust in the food safety of the perceived meat quality.

With Pharma Score’s patented documentation process, this changes completely and the digital farm-to-fork medicine records bridges the gap of trust, food safety and credibility between the farmer and the consumer.